July 21 (Reuters) – Coca-Cola Co (KO.N) has not seen any immediate deals sway after Portugal soccer player Cristiano Ronaldo eliminated two jugs of its soft drink set before him at an Euro 2020 question and answer session in June, the refreshment goliath’s money boss said on Wednesday.
Ronaldo, a wellbeing fan with an antipathy for carbonated beverages, censured the brand by holding a jug of water and saying “agua”, Portuguese and Spanish for water. His activity sent the web into a free for all and momentarily cleared off billions of dollars from the organization’s market capitalization. understand more
“You need to take the long view on these associations. You’re continually going to have a few occasions that don’t really turn out well for you and we simply manage them and oversee them accordingly,” Coca-Cola Chief Financial Officer John Murphy said in a meeting.
“Our obligation to these significant competitions has not been influenced,” Murphy added.
The soft drink producer raised its entire year deals and benefit estimates on Wednesday, as request bobs back from pandemic lows for its refreshments following the re-opening of theaters, cafés and arenas. understand more