Instagram on Wednesday launched a new feature called ‘Collabs’ that lets two users co-author feed posts or Reels. The posts or Reels will be visible to the followers of both their accounts and will share the same comment thread, views and likes. Instagram began testing the feature among a small percentage of users in India and the UK in July.
You 🤝 Me
We’re launching Collabs, a new way to co-author Feed posts and Reels.
Invite an account to be a collaborator:✅Both names will appear on header
✅Share to both sets of followers
✅Live on both profile grids
✅Share views, likes and comments pic.twitter.com/0pBYtb9aCK— Instagram (@instagram) October 19, 2021