New Delhi: Prime Minister Narendra Modi’s month to month radio program ‘Mann Ki Baat’ has gotten over Rs 30.80 crore as income since it started in 2014, with the most noteworthy of over Rs 10.64 crore acquired in 2017-18, Rajya Sabha was educated Monday.
The ‘Mann Ki Baat’ program is communicated at 11 am on the last Sunday of every month through different channels of the All India Radio and Doordarshan.
“Prasar Bharati has communicated 78 scenes of the ‘Mann Ki Baat’ program till date on its All India Radio and Doordarshan organization and furthermore on the online media stage,” Information and Broadcasting Minister Anurag Thakur revealed to Rajya Sabha in a composed answer to an inquiry.
This program is likewise communicated by around 91 private satellite TV stations on Cable and DTH stages the nation over, he said.
As indicated by information shared by the service in its answer, the program got Rs 1.16 crore as income in 2014-15, Rs 2.81 crore in 2015-16, over Rs 5.14 crore in 2016-17, and over Rs 10.64 crore in 2017-18.
It produced Rs 7.47 crore income in 2018-19, Rs 2.56 crore in 2019-20, and Rs 1.02 crore in 2020-21.
“As India’s most mainstream broadcast radio program, ‘Mann Ki Baat’ has significant crowd following,” the clergyman said.
According to the crowd information estimated by the Broadcast Audience Research Council (BARC) of Television Channels, the aggregate reach of viewership of the program has been assessed to go from roughly six crores to 14.35 crore during 2018 to 2020, he added.
“The primary target of the ‘Mann Ki Baat’ program of the leader is to reach to the majority the nation over through the radio, the clergyman said.
The program additionally gives each resident the chance to interface, recommend, and become part of participatory administration through the executive’s radio location, he added.
The clergyman said Prasar Bharati produces ‘Mann ki Baat’ utilizing existing in-house assets with no extra use.
“In-house staff is utilized for creation and existing interpreters drew in on a task reason for language variants,” he noted.